Attention Marketers!

I was in Kanpur recently for some work (Yes, I also work). A colleague took me to a famous sweet seller and while everybody enjoyed their sweets, I was lost -appreciating the brilliant bit of marketing a low profile Halwai had put into his business.

I took a picture and decided that it would contribute to my blog

The Tag line says “Aisa Koi Saga Nahi, Jisko Hamne Thaga Nahi!”

Mr. Thaggu planned to diversify. Keeping in mind that his core competence lay in sweets, he introduced a new but related product - Kulfi and aptly named it as Badnaam Kulfi; keeping the notorious brand positioning in mind all the while!

For those who didn’t know, Thaggu ke Laddoo are famous not only in Kanpur but across the country. Also featured in several Hindi movies, these Laddoos enjoy quite a fan following.